We invest in startups and innovative companies and help them create value for themselves, investors and users.


What we do

Premiaweb is a holding company: active since 2000, we have created several digital platforms that have had a positive impact on the lives of millions of people. Since 2015 we have been investing in startups and innovative companies to create value, especially in the tourism and leisure sectors, digital marketing, fintech, science

We provide support to startups through advisory services, the result of the successful entrepreneurial experience gained since 2000. Specifically, we deal with:

• Design and management of training courses on entrepreneurship
• Strategic advice
• Evaluation and review of the business plan
• Structuring value proposition and business development
• Business organization and team building support
• Mentoring
• Fundraising strategy
• Legal aspects

To get more info or to send your pitch, please CONTACT US


Our portfolio

Premiaweb is interested in getting involved in entrepreneurial initiatives aimed at offering, through digital channels, services that can help people do their jobs better, enjoy their free time and cultivate their passions. Premiaweb is currently a shareholder of several companies.

  • Diamante: biotech company focused on the use of plants for producing high value-added molecules; participated from 2022

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  • leading platform for high-end wholesale, bringing together a B2B marketplace and an order management tool; participated from 2022

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  • e-grocery of fresh food with the aim of reducing food waste. Sector: e-grocery; participated from 2022

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  • digital platform for the organization of a private or corporate event, with selected suppliers. Sector: events; participated since 2020

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  • wine experience booking platform, offers a SaaS for the digitization of wineries. Sector: tourism and b2b; participated since 2019

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  • GrowishPay: collective payments system. Through the project ScuolaPay it aims to digitize the services related to the exchange of money in schools. Sector: fintech; participated since 2019

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  • Freedome: marketplace for booking outdoor experiences in Italy. Sector: tourism, Participated since 2021

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  • peer-review certification platform. Through an innovative system of credits that can be spent on the store, reviewers are rewarded for their review activity. Sector: scientific publishing; participated since 2018

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  • Checkbonus: proximity marketing apps, helps companies get customers to the physical store. Sector: digital marketing; participated from 2015 to 2021

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  • Instilla: agency specialized in conversion marketing through a proprietary technology which aims to optimize lead generation process. Sector: digital marketing. Participated from 2018; exit 2019

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  • classified platform for accommodation in authentic agritourism in Italy. Sector: tourism. Year of foundation: 2002; exit 2018

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  • classified platform for charming rural hospitality in Italy. Sector: tourism. Year of foundation: 2010; exit 2018

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  • digital platform for the organization of wedding, with specific editorial articles and list of selected suppliers to help users organize their wedding. Sector: events. Year of foundation: 2004, exit 2017

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  • travel site where you can discover and book special holiday offers, selected by a professional editorial staff. Sector: tourism. Year of foundation: 2007; exit 2017

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  • VitrinaWeb srl: digital agency editing, listing of farmhouses in Romania. Sector: tourism; participated since 2015

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  • TheGira: agency specialized in adventure travel with Ape Calessino; it realizes social marketing campaigns with influencers. Sector: tourism; participation from 2015 to 2020

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Contact Veronica

Who we are: Veronica Mariani

Founder & CEO Premiaweb srl – Advisor – Business Angel

Veronica is a pioneer of female digital entrepreneurship in Italy. She founded Premiaweb in 2000 and has been its sole Director ever since. Since 2015 she acts as Angel Investor through Premiaweb srl Holding, selecting worthy startups in which to invest. Since 2018 she has been carrying out advisory activities for growing companies and startups, especially in the digital sector. Her specializations are: business organization, team management, strategic thinking, business development. She has a passion for entrepreneurship, which is in her DNA, and which she has cultivated over the years of management of the company as CEO.

From 2000 to 2016 she has been totally dedicated to growing Premiaweb srl, leading to the success of the digital platforms created within the company.

In 2016 and are sold to Feries Srl ( Group - Real Web S.A.); Veronica becomes shareholder and member of the Board of Directors until October 2018, when Feries srl is sold to a German group.

At the beginning of 2017 the brand is taken over by Valica Srl, a digital media agency based in Rome, owner of several digital properties in the tourism sector.

In 2017 again, Veronica ended her third exit, selling to the US group WeddingWire Inc., owner of the Spanish Bodas ( and managing the most important sites in the world in the wedding field.

Veronica also acts as a Director in the Board of Directors of various companies.

She is occasionally involved as a Judge in competition of startups and participates as a speaker in workshops and events dedicated to digital transformation and entrepreneurship.

She is a partner of Angels4Women, an association of Angels in support of female entrepreneurship.

She is a mentor for YoungWomenNetwork association.

She is an alumna of the executive program "InTheBoardroom" organized by ValoreD.

Graduated in Foreign Languages at the Catholic University of Milan with a specialization in Russian language, she holds a Master degree in General Management at MIP- Politecnico di Milano.

She is married and mother of four: Simone, Beatrice, Sofia, Emanuele.

Your attitude determines your altitude. It really is true that if you think you can, you can. And if you think you can’t, you’re right. (Mary Key Ash)